SADA builds the OmniChannel chatbots, SMS infrastructure and custom AI that move conversations — and revenue — for banks and telcos across the region.
Founded in 2004, SADA (Services & Application Development) is a leading Palestinian technology company. We help local and regional businesses connect with their customers through innovative, creative products built for the ever-changing world of information technology.
Our core team blends deep local insight with international, hands-on experience — delivering enterprise-grade engineering with the agility of a focused partner.
From conversational AI to silicon — a full stack of services trusted by banks, telecoms and enterprises.
Automate, live-chat and integrate across 16+ channels. One flow builder, every conversation, fully connected to your internal and AI systems.
Turn your private data into a knowledge graph any LLM can reason over. RAG, fine-tuning and retraining of open-source models — built around your domain.
Dedicated engineering teams for the Telco and Semiconductor industries — proven delivery for international customers since 2011.
Hardware-aware software and firmware engineering — from concept to production-grade embedded products.
An interactive chatbot platform that engages your customers 24/7 across 16+ social channels — increasing revenue, cutting operating costs and delighting every conversation.
Connect responses to internal or external systems with an easy flow builder, seamless integrations and API calls. Plan, engage and analyze from one all-in-one platform.
One visual flow — every channel, system & AI in sync.
Real-time delivery & reporting across every major network.
24/7 access to enterprise SMS services through a clean web interface. Send bulk messages to your clients as push services across Jawwal, Ooredoo and regional networks.
A user-friendly portal for reporting, contact management and bulk administration — plus a robust HTTP API and integrations for everything else.
From a Ramallah startup to a regional AI & communications partner.
Founded in Ramallah, and the SMS Gateway service goes live.
First international outsourcing customer, plus connected banking solutions.
R&D on the OmniChannel platform — and the launch of SADA Chat.
Launched AI professional services and dedicated ML/LLM research.
The banks and telecoms that rely on SADA every day.
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